Wednesday, May 5, 2010

Game Day. 7-Eleven Beer. Wow.

Got Game Day?

7-Eleven, the third-largest beer retailer in the U.S., is "rolling out a store-brand beer billed as a premium brew at a budget price."

7-Eleven beer, really? Beer is generally not sold in 7-Elevens across Canada, so this is an especially odd idea to me, but "Game Day performed well in taste tests". "Exceptional quality at a value price."

"Game Day beer follows the introduction of the Yosemite Road private-label wines in 7-Elevens last year ... the launch has gone well, with the wines holding the No. 1 and No. 2 spots in the chain's wine sales."

However, "This is 7-Eleven's second attempt at beer. In 2003, they introduced Santiago, meant to compete with imports like Corona, but ultimately unable to gain much of a foothold."

Nonetheless, "This time around, chain officials expect their focus on high value in a down economy will work."

So, people already buy beer at 7-Eleven in the US anyways. And, getting your 'Game Day' beer at a good price might help promote your tailgating. That seems like a good idea. And, Game Day is a catchy or, at least, very recognizable, brand name. But, I don't know if I am onboard per say. Will you try it US fans? Are people going to drop the PBR, and head for the Game Day instead?


1. 7-Eleven rolls out Game Day, a store-brand beer, Associated Press, Apr.21, 2010

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